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Publicity Vs Advertising. Many people in business don't know the difference between advertising and publicity. The two have the same ultimate goal, which is to increase sales.. Advertising is when you pay for space or time to promote your product or service.
Publicity and advertising both are popular techniques used for market promotion. The key difference between the terms has been discussed below; .
It is true that advertising and publicity differ from each other in several respects. But in practice, often, these two terms are used interchangeably. This is because
Advertising vs Publicity vs Promotions, throws light on major points of differences between the three. Advertising is done in order to increase the sales.
Learn the basic definitions of advertising, marketing, promotion, public relations, publicity and sales, in this topic from the Free Management Library.
Many businesses believe that advertising and public relations play the same role for their business and if they do advertising they don't need PR, and vice versa.
Difference Between Advertising and Publicity – Download as PDF File (.pdf), Text File (.txt) or read online.