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Advances in Services Marketing and Management: Research and Practice: Vol 4: v. 4 de A. Swartz Teresa a. Swartz; Teresa A. Swartz; David E. Bowen en .
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This methodology for service process design and development also provides an approach. pragmatism that should be the cornerstone for applied research in service management.. S. W. Brown (Eds.), Advances in services marketing and management (Vol. The state of the notion: Knowledge management in practice.
Arndt, Johan (1985), "On Making Marketing Science More Scientific: Role of Orientations,. "Marketing Strategies and Organizational Structures for Service Firms," in Marketing of. in International Encyclopedia of the Social Sciences, Vol